Guerrilla Campaign

“Penguin Books” is a British-originated publishing company. Now it is a worldwide company, and it is now under the name of the Penguin Random House functions in the United States of America. Its publications target all ages, starting from elementary kids to senior adults. This guerrilla campaign concept aims for the public to bring their attention to the “Penguin Books” brand. The readers and nonreaders will realize what the brand is about if they are unaware of it. It would be helpful for the people who are curious to grasp knowledge about various subjects by being the participants in this guerrilla campaign. This campaign will pass general expertise about specific topics to the public.