Satellite Data Card

Built-up an overreaching concept based on a given color, “Orange Peel” (#FF9F00). The meaning seems limitless for the color orange compared to other colors as it has been used for brands, that provide a myriad of services. A top-up data card is introduced, which functions through satellites to avoid interruptions of mobile communication. The color orange conveys its “limitlessness” by being the brand color for this satellite data card. Whenever someone confronts out-of-reach situations due to signal failures, this card may be helpful to someone to keep their continued social communication through social media platforms. A mobile app, magazine ads, posters, roll-ups, web interface, and billboards were the deliverables for this campaign.