Perfume Packaging

This packaging design is done for a women’s perfume brand based on flowery fragrances. This brand will be affordable, worthy, and supposedly full of visual aesthetics over the bottle and packaging. The scents are Egyptian Lotus, Frangipani, and Calla Lily. Most high-end brands such as Channel, Christian Dior, Calvin Klein, Versace, Gucci, Jo Malone, and many more popular brands are pretty expensive. Their design approaches are most probably based on typography. So, this packaging project is slightly different from the high-end products as this depicts a visually induced design approach toward its audience. The target audience is middle and low-income young women who like to use the scents of flowers. Flat-style illustrations are used to maintain the modern look.